What is SEO - Search Engine Optimization ?

SEO - search engine optimization

Website optimization(SEO) is short for search engine optimization. Search engine optimization is a strategy of methodologies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a web index (SERP) — including Google, Bing, Yahoo and other web indexes.

What is SEO - Search Engine Optimization ?
What is SEO - Search Engine Optimization ?

Optimizing Visibility in Search Engines

Usually practice for Internet search users to not click through pages and pages of search results, so where a webpage ranks in a search results page is fundamental for directing more traffic toward the website. The higher a site naturally ranks in organic results of a search, the greater the possibility that that site will be visited by a user.

SEO helps to ensure that a site is accessible to a search engine and enhances the chances that the Website will be found by the search engine. SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them to accomplish a better ranking in search engine results.

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Optimizing Organic Search CTR

Website optimization is likewise about making your search engine result relevant to the user's search query so more people click the result when it is shown in search. In this procedure, snippets of text and meta data are optimized to ensure your piece of data is appealing in the context of the search query to get a high CTR (click through rate) from search results.

SEO may likewise be called search engine optimizer when using automated tools to help with the optimization process.
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